Top Virtual Tools I Recommend to Every Small Business Owner

Running a small business is exciting, but it can also feel overwhelming when you’re wearing all the hats. The good news? You don’t have to do it alone, there are powerful tools designed to make your life easier, your processes smoother and your marketing more effective.

Here are the top tools I recommend to every small business owner:

1. Canva – For Easy, Professional Design

Not a graphic designer? No problem. Canva allows you to create professional social media posts, presentations, and marketing materials with ease. Its drag-and-drop interface and customizable templates make it perfect for busy entrepreneurs.

2. Google Workspace – For Organization & Collaboration

Email, calendars, file storage, and collaboration, all in one place. Google Workspace keeps your business organized and makes it easy to share documents and communicate with your team (or clients).

3. Later (or Meta Business Suite) – For Social Media Scheduling

Staying consistent on social media is crucial, but posting daily in real time isn’t realistic. Scheduling tools like Later or Meta Business Suite help you plan ahead, batch your content, and stay visible without the stress.

4. Trello – For Project & Task Management

When you’re juggling multiple projects, clients, or deadlines, project management tools like Trello or Asana help you stay on track. They’re also a great way to collaborate with team members and keep everyone accountable.

5. Mailchimp – For Email Marketing

Email is still one of the most effective ways to connect with your audience. Platforms like Mailchimp or Flodesk make it easy to design beautiful campaigns, track performance, and nurture your customer relationships.

Why These Tools Matter

The right tools don’t just save time, they help you run smarter, not harder. Whether you’re planning your social media, sending out customer emails or creating eye-catching designs, these platforms free you up to focus on what you do best: running and growing your business.

👉 Want help learning how to make the most of these tools? Or handing off your marketing planning and execution completely? That’s exactly what I do at Mackenzie Kilshaw Co. 

Let’s simplify your marketing and set you up for success.

Mackenzie