How We Helped One Client Grow Their Social Media Following by 20% in 10 Months

Social media isn’t just about posting for the sake of posting, it’s about connecting with your audience in a meaningful way. At Mackenzie Kilshaw Co., we’ve seen firsthand how a clear strategy rooted in value can make all the difference.

Recently, we worked with a client who wanted to increase their visibility and engagement online. In just 10 months, we helped them grow their social media following by 20%. The key? A strategy focused on providing real value to their audience.

Why Strategy Matters

Without a plan, social media can quickly feel overwhelming and ineffective. Our approach started with asking the right questions:

• Who is your audience?
  
  
• What do they care about?
  
  
• How can your business help solve their problems or inspire them?
  
  

Once we had those answers, we built a consistent posting plan that combined education, inspiration, and updates tailored to their community.

The Power of Value

When your content serves your audience, whether it’s through tips, resources, or stories, they begin to see your brand as more than just a business. They see you as a trusted voice. That trust leads to stronger engagement, more shares, and ultimately, steady growth.

For our client, focusing on value-driven content meant their followers weren’t just scrolling past posts, they were engaging, commenting, and sharing. That’s what fueled their 20% growth.

Why It’s So Important

In today’s crowded digital space, simply being online isn’t enough. You need a strategy that makes your content stand out and delivers something worthwhile to your audience. Without it, posts can feel random, inconsistent, and ineffective. With it, you’ll see stronger connections, growth, and results.

Ready to Grow Your Social Media?

If you’re feeling overwhelmed by social media or unsure how to create a strategy that works, you don’t have to do it alone. I can help you build a plan that provides value to your audience and drives real results.

👉 Contact me today to start creating a strategy that works for your business.

Or, if you’d like to learn how to build your own effective strategy step by step, check out my Social Media Success Formula - A Mini Guide to Growth & Engagement course available now for just $25. It’s packed with practical tips, tools, and strategies you can start using right away.