Beginner’s Guide to Facebook & Google Reviews: Why They Matter and How to Ask

When it comes to building your business online, Facebook and Google reviews are two of the most powerful tools you have. Whether you’re a small local business or a growing brand, reviews help build credibility, attract new clients, and improve your visibility online. In this guide, I’ll walk you through why reviews matter, how they impact SEO, and how to ask for them the right way, without feeling awkward about it.

Why Facebook and Google Reviews Matter

Think of online reviews as the new word-of-mouth marketing. When someone searches for your business, your Google rating and Facebook recommendations are often the first impression they see.

Here’s why they’re so valuable: trust and credibility, 90% of consumers read reviews before deciding to purchase or contact a business; SEO boost, Google rewards businesses with frequent, positive reviews by showing them higher in search results; social proof, people trust other people more than ads; customer insights, reviews can highlight what clients love (and what you can improve), giving you real, usable feedback.

How to Ask for Reviews, Without Feeling Pushy

Asking for reviews doesn’t have to feel uncomfortable. The key is to make it easy and natural for your clients.

Here are a few strategies that work:
Ask right after a great interaction. When a client thanks you or expresses satisfaction, that’s the perfect time to ask. Example: “I’m so glad you’re happy with everything! If you don’t mind, would you leave a quick review on Google or Facebook? It really helps small businesses like mine.”
Send a follow-up email or message. Include your direct Google and Facebook review links. Keep it simple and personal.
Add review links to your email signature. Something as small as “⭐ Loved working with us? Leave a review on Google!” can make a big difference.
Thank every reviewer, even the not-so-perfect ones. Responding to reviews (both positive and negative) shows professionalism and builds trust.

Pro Tip: Use Reviews as Content

Don’t just collect reviews, share them! Turn great reviews into social media posts, website testimonials, or highlight reels. They’re authentic, easy-to-create content that naturally promotes your brand.

Facebook and Google reviews are more than just nice words, they’re a powerful marketing tool that helps grow your online presence and reputation. If you haven’t started asking for reviews yet, now’s the time. A few genuine testimonials can do more for your brand than a dozen paid ads.

Need Help Managing Your Online Presence?

If you’re overwhelmed or unsure where to start with social media and review strategy, I can help. I’ll guide you through setting up systems that get results and make growing your online reputation simple and stress-free.