Do I Really Need an Email List? (Yes! Here’s Why and How to Start)
Sep 11, 2025
"Do I Really Need an Email List?"
It’s one of the most common questions I get from business owners and the answer is a resounding YES.
While social media is powerful, it isn’t yours. Algorithms change, platforms go down, and you can lose access to your audience overnight. Your email list? That’s a direct line to people who chose to hear from you. And it’s one of the most effective tools for growing your business.
Here’s why email marketing matters and how to start, even if you’re starting from zero.
Why You Need an Email List
1. You Own It
Unlike social media, your email list is your asset. You’re not at the mercy of algorithms or platform changes.
2. Higher Conversion Rates
Email consistently outperforms social media in terms of conversion rates. Why? Because people on your list already know, like, and trust you.
3. Build Real Relationships
Emails land directly in someone’s inbox—where the real conversations happen. You get to connect, share value, and nurture trust over time.
4. Reach Your Audience Anytime
Sales? New offerings? Promotions? When you have a list, you don’t have to wait for the algorithm to bless your content. You just hit send.
How to Start Building Your List
Don’t overthink it, just start. Here’s a simple roadmap:
1. Choose an Email Marketing Platform
Start with tools like:
- Flodesk
- MailerLite
- ConvertKit
Choose one that’s easy to use and fits your budget and aesthetic.
2. Create a Lead Magnet
Give people a reason to subscribe. A “lead magnet” is a freebie you offer in exchange for an email.
Ideas:
- A checklist
- A guide or how-to
- A discount code
- A quiz
- A free email course or video
Think: What would be valuable to my ideal client?
3. Design a Sign-Up Form or Landing Page
Use your platform to create a sign-up form or landing page. Embed it on your website or link it in your bio.
4. Promote It Everywhere
Your list won’t grow unless people see it.
- Add it to your website
- Promote it on Instagram stories & posts
- Share it in your email signature
- Include it in your blog posts
5. Send Regular Emails (Not Just When You’re Selling)
Once people are on your list—nurture them. Show up consistently with:
- Tips
- Behind-the-scenes
- Client stories
- Encouragement
- Launch announcements
Think value first, sales second.
Pro Tip: Start Before You’re Ready! You don’t need a perfectly designed funnel or a long sequence. Start with one email, one form, one subscriber. You’ll learn as you go.
If you’re building a brand, an audience, or a business, yes, you need an email list.
It’s not just another task on your to-do list. It’s a long-term, sustainable way to connect with the people who want what you offer.
Let’s get you growing.
Mackenzie
