Get Your Business Marketing Back on Track
Fall has a funny way of sneaking up on business owners.
Summer is over, everyone is back into their routines, and suddenly there are only a few months left in the year.
If your marketing has been a little inconsistent lately, October is the perfect time to reset.
You don’t need a completely new brand, a massive advertising budget or a complicated marketing strategy.
You need a plan.
1. Look at What Actually Worked
Before planning your next campaign, look back.
Which social media posts got the most engagement? What content brought people to your website? Which services or products generated the most inquiries? Are people finding you through Google?
Your marketing data can tell you a lot about what your customers actually care about.
Don’t just create more content. Create more of what works.
2. Get Your Google Business Profile Ready
Your Google Business Profile is often one of the first places potential customers encounter your business.
Make sure your hours, services, contact information, photos and other details are accurate and up to date. Google also allows businesses to share updates, offers and events directly on their profile.
And as the holiday season approaches, don't forget to update special hours and closures.
It’s a small task that can prevent a frustrating customer experience.
3. Start Planning Your Holiday Marketing Now
You don't have to start talking about Christmas in October, but you should start planning for it.
Think about:
Holiday promotions
Gift cards
Christmas events
Email campaigns
Social media content
Advertising
Holiday hours
Customer appreciation
End-of-year sales
The businesses that look organized in November and December usually started planning before the holiday rush arrived.
4. Don’t Forget About January
One of the biggest marketing mistakes businesses make is focusing entirely on finishing the current year.
October is also a great time to start thinking about 2027.
What do you want more of next year? More customers? Higher-value clients? A new service? Better brand awareness? More website traffic?
Your marketing strategy should connect what you're doing today with where you want the business to go next year.
5. Simplify Your Marketing
You don't need to be everywhere.
You need to be where your customers are.
Choose the platforms that make sense for your business. Create useful content consistently. Keep your website current. Stay visible on Google. Follow up with your existing customers.
Simple, consistent marketing will almost always beat a complicated strategy that you don't have time to execute.
Your October Marketing Checklist
Before the month gets away from you, take an hour and ask:
Is my website current?
Is my Google Business Profile accurate?
Am I consistently showing up on social media?
Do I have a plan for the holiday season?
Do I know what I want my marketing to accomplish in 2027?
If you answered “no” to a few of those, you don't need to panic.
You just need a plan.
Need Help With Your Marketing?
At Mackenzie Kilshaw Co., I help businesses turn scattered marketing efforts into a strategy that actually makes sense, from branding and websites to SEO, social media, Google Ads and email marketing.
You don't need to do more marketing.
You need to do the right marketing.
Let's make the last quarter of the year count.
Book Your Discovery Call now!
