What Is SEO and How It Can Help Your Business Grow
Jan 22, 2026
In today’s digital world, your website is often your first impression and if it’s not showing up where your customers are searching, you’re missing out on major opportunities. That’s where SEO, or Search Engine Optimization, comes in.
Simply put, SEO is the process of improving your website’s visibility in search engines like Google. When done right, it helps your ideal customers find you organically, without paying for ads.
So, what exactly does SEO do?
SEO works behind the scenes to make your website easier for both users and search engines to understand. It includes strategies such as:
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Optimizing keywords: Using words and phrases your customers actually search for.
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Improving page speed: Making sure your site loads quickly and keeps people engaged.
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Writing optimized content: Creating valuable, relevant content that builds trust and authority.
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Adding meta tags & descriptions: Helping Google know exactly what each page is about.
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Building backlinks: Getting other credible websites to link to yours for added authority.
When these elements come together, your site ranks higher in search results, which means more visibility, more clicks, and ultimately, more customers.
Why SEO Matters for Your Business
Whether you’re running a local service, an e-commerce shop, or a growing brand, SEO helps you stand out online.
Here’s how it supports your growth:
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Increased visibility: Be found by the right audience at the right time.
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Long-term results: Unlike paid ads, SEO keeps working even when you’re not spending money.
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Credibility and trust: Customers naturally trust businesses that appear at the top of Google.
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Better user experience: SEO improvements make your website more enjoyable and easier to navigate.
Teaching SEO and Digital Marketing
I’m proud to share that I also teach Digital Marketing, including SEO, at the University of Saskatchewan. It’s truly a joy to help future business owners and marketers understand the power of SEO and how it can transform their brand’s visibility and success.
Seeing that “lightbulb moment” when students realize how small changes can lead to big results is one of my favourite parts of what I do.
Ready to Optimize Your Website?
If you’re ready to take your business to the next level, I can help.
I’ll make sure your website is fully optimized for SEO, so you can attract the right audience, build credibility, and grow your business online.
Let’s connect! Work with me todayand start building a website that works for you.
Mackenzie
